Design · Print · Package
Case Study
CubePrinting:Fromlocalprintertomed-techpowerhouse.
How we helped a Limerick-based printing company break into the med-tech market with an integrated strategy spanning outbound, video, web, social, and AI.
Cube Printing
Design • Print • Package
Cube Printing is a Limerick-based printing company with three decades of expertise. They needed a partner to help them break into new markets, generate qualified leads, and build a brand that matched the quality of their work.
Inside the facility
Three decades of precision.
From design to print to packaging — Cube's state-of-the-art facility in Limerick handles every stage of production under one roof. ISO 9001 certified with cGMP processes built for the med-tech sector.
TheBrief.
Cube had the expertise and the equipment. What they didn't have was a way to tell the world about it.
Limited Market Reach
Relied on word-of-mouth with no structured outbound pipeline to reach new med-tech prospects.
Limited Digital Presence
Outdated website that didn’t reflect their capabilities. Minimal social media strategy in place.
No Content Pipeline
No video content, no case studies, no visual assets to build trust with new prospects.
Discovery&Analysis.
Before we built anything, we sat down with the Cube team and got to the core of their business. What makes them different? Where are the gaps? What does the market actually need?
We ran a full business analysis — mapping strengths, weaknesses, competitive positioning, and market opportunity. This wasn't a surface-level audit. We helped Cube articulate USPs they'd never formally defined: three decades of expertise, ISO 9001 certification, cGMP-ready processes, and a vertically integrated facility that handles design, print, and packaging under one roof.
We identified the med-tech sector as the highest-value opportunity — a market that demands the exact quality standards Cube already had, but didn't know how to reach. This discovery phase shaped every decision that followed.
USPs Defined
Core differentiators documented and sharpened
SWOT Analysis
Strengths, weaknesses, opportunities mapped
Market Identified
Med-tech sector pinpointed as ideal fit
Target Segments
High-value prospect profiles built
TheNumbers.
0
MedTech Companies Targeted
0+
Decision-Makers Contacted
0
Video Series Produced
0
Social Platforms Managed
0
New Website Launched
0%
Integrated Approach
Awebsitethatconverts.
We designed and built a new website that positions Cube Printing as a premium partner for the med-tech industry — clean, professional, and conversion-focused.
Responsive Design
Mobile-first, optimised for every device and screen size.
SEO Optimised
Built for search visibility in the med-tech printing space.
Conversion Focused
Clear CTAs, trust signals, and inquiry forms throughout.
Contentthatbuildstrust.
We produced three professional video series to showcase Cube's expertise, build credibility, and give prospects confidence.
All content distributed across cube.irish, social media channels, and email campaigns for maximum reach.
Buildingabrandpresence.
Ongoing social media management to maintain brand visibility, share content, and engage with the med-tech community across every major platform.
Outboundatscale.
We built a custom prospect database of 115 med-tech companies with 900+ verified contacts. Then we launched personalised B2B email sequences and deployed AI-powered outbound calling to follow up, qualify leads, and book meetings at scale.
Thejourney.
Discovery & Analysis
Deep-dive into Cube’s strengths, competitive landscape, and the med-tech market opportunity. Documented USPs and identified high-value target segments.
Strategy Design
Built an integrated growth plan spanning outbound, digital, content, and social — all designed to work together, not in silos.
Website & Content
Launched a conversion-focused website and produced three professional video series: leadership interviews, client testimonials, and a facility tour.
Outbound Campaigns
Built targeted prospect lists of 115 med-tech companies, launched B2B email sequences reaching 900+ contacts, and deployed AI-powered follow-up calling.
Ongoing Growth
Continuous social media management across 4 platforms, pipeline optimization, and new content production to maintain momentum.
The Outcome
Through our integrated approach, Cube Printing secured new business in the med-tech sector, built a professional brand presence across web and social, and established a repeatable outbound system that continues to generate pipeline. This is what full-spectrum business development delivers — not just one piece of the puzzle, but the entire picture.
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